A 2x iF Design Award-winning product designer who moves between research, strategy, and craft with equal confidence.
Led Product Design for Studio Soren’s website redesign, increasing engagement by 81.5% through UX research and analytics-led design. Shaped strategy with the founder, introduced AI workflows that accelerated design and research by up to 10× with Figma, Claude Code and GPT, and mentored junior designers.
Led Product Design for Brandborne’s largest client, improving patient outcomes on the flagship product of a $1.1B pharma company. Delivered 3.3× faster onboarding and increased successful search results 3× for people with Parkinson’s, led discovery through to launch, presented in large meetings with CEOs and CTOs, and grew the design team to five.
Recruited by a key client to work on product design and UX research full-time, collaborating across design, engineering and research. Promoted from contractor to Lead within five months.
Led Product Design from discovery to launch for ProdActive’s largest strategic client, a leading Middle Eastern pharma company. Redesigned a bug reporting platform, increasing key feature engagement 4× while reducing drop-off by 82%.
Product Design from discovery to launch, partnering with engineers, product managers and cross-functional teams.
Delivered UX work for startups and entrepreneurs, contributing to Kody’s $20M Series A and improving diabetes management for Roche’s $325B business. Published on UX Planet and built long-term partnerships with Brandborne, ProdActive and Durham Grange.
Product Design for Foxwood Properties, partnering with the Director to translate commercial goals into strategic digital experiences letting office spaces. Conducted research to shape enquiry journeys and content strategy. Designed in Figma and shipped with Webflow.
Joined LAYER, a leading design studio with 200+ awards and 2,500+ press features, working on a Meta product that gained 1.4M users, designing UI for an iF Design Award-winning NIO product, and creating presentation work for Samsung.
Joined leading design agency Design Bridge with 200+ awards and contributed to work for Unilever and Cadbury, including a winning pitch deck for Unilever.
Designed concepts for Adidas, including concepts taken forward, and contributed to a Keurig product that won an iF Design Award and Red Dot Design Award.
Summer role at a leading creative construction company, contributing to projects for the Rio 2016 Olympic Opening Ceremony, YouTube at Cannes Lions, The Hive installation at Kew Gardens, and the BIG Serpentine Pavilion.
I love talking to users, listening to their stories with empathy, and get a huge amount of joy from being surprised by their behaviour.
I am a truly open and curious person. I enjoy learning and do my best work when faced with new or novel subjects.
My mind is constantly scanning for shortcuts and fast methods of approaching problems. I love planning lean research.
I love telling stories that engage with people, light them up inside and truly reach into the core of who they are.
With a background in Industrial Design, I have designed connected products and helped craft thoughtful products and experiences extending beyond the screen.
Outside of work, I love exploring new places then taking photos of beautiful scenery and moments that spark my curiosity.
David Eagleman
Erika Hall
John Whalen, PhD
Ursula K. Le Guin
Don A. Norman
Blaise Pascal
Iain McGilchrist
Fyodor Dostoyevsky
Don Norman
Daniel Kahneman
David Eagleman
Jon Yablonski
Naoto Fukasawa & Jasper Morrison