Josh Simpson
How I use AI

I use AI to experiment more, research faster and ship code.

Honed craft and human judgement are at the heart of my process, with AI as a force accelerator bringing designs to life in code.

My AI approach

With years of professional experience crafting products in industry-standard design tools, I integrate AI into my workflow where it makes sense to move faster, explore deeper and deliver better results.

Base toolkit

  • Figma
  • Miro
  • Webflow
  • Framer
  • Affinity

AI toolkit

  • Claude code
  • Codex
  • VS Code
  • Wispr Flow
  • Vercel
  • GitHub
  • Figma Agent & Make
  • Several MCPs
  • Figma Weave
  • Nano Banana 2.0
  • Dia Browser

Playful samples

A selection of design work demonstrating how I use AI to accelerate product design and explore ideas beyond what's possible in Figma on the canvas alone.

Water sandbox—iOS demo!

Global search—Try me!

Illustrative Collection preview

Illustrative collection—Coming soon...

Great use cases

Copywriting & brainstorming

Refine messaging by co-creating with AI and human judgement. Generate ideas, explore alternative directions, and overcome creative blocks.

Prototyping for UX Research

Rapidly prototype concepts and interactions in greater detail to validate ideas earlier, gather richer feedback, and analyse trends.

Speeding up manual tasks

Implement work via MCP, accelerate documentation, and assist with design system creation. Free up more time for meaningful design and problem framing.

Shipping work for production

Producing and refining code using skills and .md files to guide AI towards best practice, and collaborating with engineers in the codebase throughout delivery.

Should designers be worried?

I don't believe so, designers are creative, adaptable people and these are new tools.

I believe Product Designers will use AI to co-create beautiful products and experiences, faster and to higher standards than they could before. Creative people have always used the best tools at hand.

While AI raises the floor, it absolutely does not install a ceiling on creativity! The sky is the limit, we will use AI to create things people can't even imagine yet.